Vooks Creator
Vooks Creator is a kid-friendly storytelling app designed to help children make their own books through drawing, stickers, text, narration, and page-by-page story creation. I helped shape the product vision, early concepting, UX/UI direction, feature planning, testing, and launch strategy.
My Contributions
Complete Concept to Launch Ownership | Feature Branding | Product Design | Product Management | Product Strategy
<— Pssst…It's free to use!
⭐
4.8 App Rating
200+ global App Store ratings
(and counting)
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Award Winning
Recipient of two industry design awards
🤝
Built With Families
14 interviews and 100+ survey responses
🍎
Opened New Opportunities
Helped spark conversations with Apple and IBM
About The Project
Vooks Creator began with an idea: what if kids could move from watching stories to making their own?
The goal was to create a playful, intuitive, and confidence-building creative tool that allowed children to draw, build scenes, add words, record narration, and present finished stories.
My work included product strategy, feature definition, UX/UI direction, creative direction, usability testing, and cross-functional leadership. I helped translate the early vision into a real product experience, balancing creative freedom with usability for young children.
If you are looking for an interactive app for kids, look here👇
This is a great app. It is age appropriate, interactive, and so much fun! You can create your own story, share it with friends or family, and read them on your own, or with the help of an adult. I could not even get off this app when I needed to go to the restroom!!! The sky is the limit when you have Vooks Creator!
App Store Review (kid user)
What Guided The Work
From story consumers to story makers
One of the goals behind Creator was helping kids move from passive consumers of stories to active participants in storytelling. Rather than only watching, reading, or listening, Creator gives children a place to imagine, experiment, and bring their own ideas to life.
Making creativity accessible
Creator was intentionally designed to be approachable for children. The goal wasn't to provide every possible creative tool, but to create an experience where kids could jump in quickly, experiment freely, and feel successful bringing their ideas to life.
Creativity is worth investing in
Vooks has always helped kids develop a love of stories. Creator extends that mission by giving children the opportunity to express themselves, practice creativity, and experience the joy of making something uniquely their own that they can be proud of.
It Started With An Early Vision
Before investing months of engineering effort, we first needed a compelling vision worth pursuing. This concept deck helped communicate the opportunity, spark alignment, and ultimately earn the confidence to build the first prototype.
Testing & Feedback Drove Development
Rather than committing to a large product investment upfront, we intentionally validated the opportunity at every stage. Early concepts led to prototypes, prototypes led to an unlisted beta, and each phase of testing helped determine whether the project deserved additional investment. Just as importantly, customer feedback shaped what we built next—ensuring priorities were driven by real users.
Beautiful App and a great concept!!
This app is beautiful!! 🤩. The backgrounds, stickers and music are all very tasteful and the concept is great! Very entertaining and engaging for kids!!! Easy to use for anyone!
App Store Review
5 stars!
This app makes my imagination come true, all the storylines in my head became a digital book! I love this! Its so cool and it has cool features!
App Store Review (kid user)
Onboarding Video
A video shown to new users to help them get acquainted with Vooks Creator, which was created based on early user feedback and customer interviews.
Post Launch Addition: Sticker Maker
This is a REALLY fun feature within the product that allows users to make and save their own stickers! The sticker maker feature was created based on user feedback as well—an opportunity to "expand the creative palette" for kiddos.
Expanding The Vooks Universe
One of the opportunities I saw with Creator was introducing an original cast of characters designed specifically for this product expansion. Rather than creating a collection of unrelated stickers, I worked closely with an amazing illustrator (Ivan Mesaros) to develop three distinct characters, each with their own personality, relationships, and emotional range.
Throughout the project, I provided creative direction and feedback across each touch point, from the initial concepts and character selection to color, expressions, scene ideas, and the overall feel of the sticker library. Defining each character's personality helped guide the 100+ illustrations, creating a sticker set that felt playful, cohesive, and very on brand for Vooks.
BLOBBY
Even-keeled, steadfast, dependable.
Very affable and approachable—a natural and reliable leader.
NOODLES
High energy, fun-loving, silly, and joyful.
Likes to play a hero, likes to move fast, and can be a bit much at times.
DRIFT
Shy, inquisitive, thoughtful, and kind.
Would much rather be reading a book alone than going on a grand adventure.
Collaborators
Lead Swift Engineer: Vern Eastley
Swift Developers: Pablo Budelli, Paula Ripa, Lucas Carletti
Additional Development Support: Isak Anderson
Product & GTM Consultation: Bryan Martz
Messaging, Marketing, & Strategy Support: Melissa Andersen
Marketing Design Support: Bologna Co.
Product Market Fit / Strategy Consultation & Customer Interviews: John Law
Strategy, Resourcing, & Vision Support: Joey Jenkins
