Vooks Explainer Video
A brand explainer video designed to communicate the magic of Vooks through illustration, motion, and storytelling.
My Contributions
Lead Illustrator | Visual Direction | Sound Design Direction | Script Revision & Development | Animation Feedback




About The Project
This video was created to introduce families, educators, and partners to the Vooks experience. My primary contribution was creating the illustration system and visual style used throughout the film, while also helping refine the script, guide visual execution, and direct aspects of the custom sound design.
One of my goals was to ensure the final video felt unmistakably Vooks—bright, imaginative, approachable, and trustworthy. The visual language needed to appeal to children while still feeling polished and credible for parents and educators.
Design Considerations
Bright & Approachable
The visual style was designed to reflect the warmth, imagination, and accessibility of the Vooks brand.
Simplified UI
Interface elements were intentionally reduced and stylized to keep the focus on storytelling and visual clarity.
Calm by Design
The pacing and visual language were crafted to feel welcoming and trustworthy for both children and adults.
Collaborators
Original Script & Voiceover: McKay Marshall
Animation: Russell Hirtzel
Sound Design: Josh Millman


